Attendees file into Stag Parkway's dealer meeting

Atlanta-based Stag Parkway Inc. kicked off its annual “Driving Success” dealer meeting Tuesday (Jan. 15) at the Henry B. Gonzalez Convention Center in San Antonio, Texas, with a full slate of instructional “RV University” sessions that are part of Stag’s ongoing Professional Retail Organization (PRO) dealer education program, now in its fourth year.

Those technical product training sessions were followed by a reception Tuesday night amid the exhibits on the show floor at an annual meeting drawing about 1,100 dealer personnel — similar to last year’s head count in Las Vegas — representing some 480 dealerships plus 150 exhibitors for a total of about 1,500 people, reports John Spaulding, vice president of marketing for Stag.

“With the PRO program, now in its fourth year, dealers can earn scholarships to attend the PRO seminars for free if they are certified,” Spaulding told RVBUSINESS.com. “And we had over half of our attendees in the RV University this year on scholarship. So, it’s a really good feeling to be able to say this program we kicked off for educating dealers four years ago is now bearing fruit and giving people the opportunity to come to the training center at our show for free.”

This is the seventh time that Stag, which was acquired in December by Cleveland-based Linsalata Capital Partners from Ares Capital Corp., has held its annual confab in the Texas City.

“It’s been a great location for us in the past,” said Spaulding. “The hotels and the convention center know us very well. Our dealers know the town very well, and we tend to drive a lot of traffic into this event because we get really good service and people really enjoy San Antonio for this kind of an event.”

Wednesday’s agenda called for an early general session in which President and CEO Martin Street as well as Spaulding and the Stag sales team were to present the company’s annual state-of-the-company comments. The day was to conclude in an evening party at historic Sunset Station, an old Amtrak station converted to a general meeting space at which two bands were scheduled to play.