Ronnie “Cuz” Strickland, vice president of media services for camouflage and outdoor company Mossy Oak, will be unveiling the all-new Starcraft Mossy Oak travel trailers in Howe, Ind., on Wednesday (March 28). According to a press release, the unveiling is part of a collaborative effort between Starcraft RV, a division of Jayco Inc., and Mossy Oak.
Kicking off at 11 a.m. (EDT), the media-only event will take place at Twin Mills Camping Resort in Howe. There will be a Q&A session featuring Cuz and Marc Hauser, vice president of sales and product development for Jayco towable divisions including Starcraft RV.
“It was only a matter of time before Mossy Oak showed up in the RV world,” said Strickland. “The folks at Starcraft know their customers and saw the potential for a match made in outdoor heaven. Many of the people at Starcraft were already serious outdoor enthusiasts, so this partnership was as natural as our patterns. We are very excited to show these units to a league of outdoor folks who, today, are more mobile than ever.”
According to the release, the partnership maximizes consumer demographics shared by the two companies. Known first and foremost as a camouflage brand, Mossy Oak’s core consumer not only wears Mossy Oak brand products for concealment in the woods, but as a representation of their love for the outdoors, recreation, and the hunting lifestyle in their daily lives. Starcraft recreational vehicle owners are outdoor lovers, adventure seekers and boundary pushers who enjoy camping.
“We’re ecstatic to enter into this partnership with Mossy Oak, which will allow us to market a product line that resonates with a passionate, outdoor-loving group of consumers,” stated Hauser. “Our companies share many similar values, including producing high-quality products intended to be used in all aspects of the outdoor lifestyle. Aligning our businesses to deliver this exclusive product was a perfect fit.”
Hauser continued, “Working directly with Cuz Strickland, a legend in the outdoor and hunting industry, and team at Mossy Oak in the development of this product is an honor. We truly feel blessed to a part of this project. “