Starcraft RV announced a new licensing agreement with Haas Outdoors Inc. dba Mossy Oak, a market leader in outdoor, hunting and recreation lifestyle products. The agreement establishes Starcraft RV, a division of Jayco Inc., as the sole manufacturer of Mossy Oak branded recreational vehicle products for distribution throughout North America.
According to a press release, the partnership maximizes consumer demographics shared by the two companies. Known first and foremost as a camouflage brand, Mossy Oak’s core consumer not only wears Mossy Oak brand products for concealment in the woods, but as a representation of their love for the outdoors, recreation, and the hunting lifestyle in their daily lives. Starcraft recreational vehicle owners are outdoor lovers, adventure seekers and boundary pushers who enjoy camping, pure and simple.
The product line will feature proprietary Mossy Oak exterior graphics and interior décor. The Starcraft RV exclusive product will be available in fall/winter of 2017.
“We’re ecstatic to enter into this partnership with Mossy Oak, which will allow us to market a product line that resonates with a passionate, outdoor-loving group of consumers,” stated Marc Hauser, vice president of sales and product development for the towable divisions of Jayco, a subsidiary of Thor Industries Inc. “Our companies share many similar values, including producing high-quality products intended to be used in all aspects of the outdoor lifestyle. Aligning our businesses to deliver this exclusive product was a perfect fit.”
Hauser continued, “Working directly with Cuz Strickland, a legend in the outdoor and hunting industry, and the team at Mossy Oak in the development of this product is an honor. We truly feel blessed to be a part of this project. “
“Today’s outdoorsman is more mobile than ever. From changing hunting leases near home to cross country adventures, moving around is commonplace,” shared Toxey Haas, founder and CEO of Mossy Oak. “The people at Starcraft realized that fact because, as we found out, many of them were already serious outdoor enthusiasts. Combining our two brands to design the perfect RVs for sportsmen was as natural as the surroundings outdoors people crave. New innovations that will make their outdoor RVs more useful and practical from two companies that truly know what it takes to be at home in nature”.