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Starcraft RV Inc., Topeka, Ind., has branched out into luxury towables with the introduction of a Lexion fifth-wheel manufactured at a former Travel Supreme Inc. factory in Wakarusa, Ind., now operated by Starcraft’s parent company, Jayco Inc.
Middlebury, Ind.-based Jayco in April purchased some of the assets of the now-closed Travel Supreme, including the 160,000-square-foot Wakarusa factory complex that houses production of the new Insignia, Jayco’s re-entry into the Class A market, the Entegra diesel pusher by Jayco subsidiary Entegra Coach Inc., and now Lexion, Entegra and Jayco fifth-wheels.
“As part of the integration of the three companies, we are starting some cross-production efforts,” said Chris Mandell, Starcraft vice president of sales and marketing.
Lexion was first shown July 24-25 to 40 of Starcraft’s top dealers at the company’s “Circle of Stars” meeting at the Balterra Casino and Resort in Florence, Ind.
Production of the fiberglass-and-aluminum “Lexion by Starcraft” was launched in late July and the coach is available in three 32- to 36-foot triple-slideout floorplans with Corian countertops, solid hardwood cabinets with hidden hinges, residential flooring and other home-like amenities.
“Starcraft is not known as a luxury towable manufacturer,” Mandell said. “Our niche has been more along the lines of entry-level products. This is the perfect marriage for us.”
The message to dealers, Mandell said, is that “even though the RV industry is going through some troubled times with higher gas prices and the American economy, we are choosing to look at the glass being half-full rather than half-empty. This company is choosing to grow by rounding us off as a full-line towable manufacturer.”
In addition to the Lexion, with a base MSRP of $60,000, Starcraft also introduced the new Starcraft Autumn Ridge conventional travel trailer series that Mandell said is being marketed in three tiers – the Autumn Ridge, retailing from $12,000; the Autumn Ridge SE, starting at $18,000; and the Autumn Ridge DLX, priced from $20,500.
Also new for 2009 is the towable Rock Star sport utility recreation vehicle (SURV) with two 8-foot-wide and two 8 1/2-foot-wide travel trailer floorplans in lengths from 19 feet to 30 feet and MSRPs starting in the mid $20,000’s.
In a real twist for the venerable brand, Starcraft also has entered the recreational park trailer arena with the introduction of the double-slide Villa by Starcraft in 34- and 38-foot lengths with retail prices from the low $30,000s. “This is another product that is rounding us off as a full-line towable manufacturer,” Mandell said.