Scott Hubble is excited for 2026.
The CEO of Apple Creek, Ohio-based Awaken RV, Hubble is looking forward to debuting his company’s new 24-foot fiberglass travel trailer, called the MorningStar, at the Florida RV SuperShow, which is Jan. 13-18 at the Florida State Fairgrounds in Tampa.
“We’re excited to be able to show it off,” he said of the flagship trailer, which is expected to have a dry weight of about 5,300 pounds and an MSRP of about $88,900. He touted the trailer’s double-hull fiberglass shell, which he said results in a comparable tow weight than similarly sized conventional travel trailers while also providing extra durability.
“Fiberglass is going to last you 50 years,” Hubble said. “It doesn’t rot, rust, or peel. It’s easier to clean and maintain and it’s inherently insulated.”
What’s more, water intrusion — the bane of many RVers — is dramatically reduced thanks to the MorningStar’s seamless shell, he added.
“I don’t have two walls coming together with a roof,” he explained. “I have no seams. Sure, windows and rooftop AC units can leak, but the risk is minimal. And even if water gets in, there’s nothing to rot or mold.”
Beyond longevity, fiberglass offers aesthetic potential. Historically, molded fiberglass trailers have been functional but uninspired in design. Hubble aims to change that.
“By and large, fiberglass is ugly,” he said bluntly. “We’re delivering a better aesthetic without sacrificing performance.” He said the MorningStar will have a stylish light gray exterior, nearly gleaming white in the sun.
According to Hubble, some of the key features people can expect to find with this trailer include Euro-styling and a design-forward aesthetic; an aluminum chassis; insulated, acrylic windows; a Battle Born off-grid power system; ducted Truma heat and A/C; a 24-square-foot dry bath and warm-grained, solid-wood cabinetry. It will feature a twin bed layout.
Meanwhile, Hubble said production is set to begin shortly on a second model, the MorningStar-1. It will offer many of the same amenities as the flagship model but will offer a queen-sized bed and an independent suspension system, he noted. That model is expected to retail for somewhere in the mid-$90,000 range.
As summer approaches Hubble said Awaken will debut a 17-foot trailer designed for solo campers and couples. Further down the line, perhaps later this year, Hubble said he hopes to be able to launch a third model that will become the company’s largest trailer yet. Still, for now Hubble said he wants to focus on getting his first two models into full production.
In the meantime, Hubble said his production team is in place, key suppliers are committed and he’s received interest from a number of dealers about retailing the company’s trailers.
About 10 dealers are already committed, with others expressing interest. But Hubble said he plans to cap representation at around 30 dealers nationwide, prioritizing building quality relationships with long-term partners who will take care of their customers.
The plan to limit the number of retailing dealers coincides with plans for limited production runs for individual models, Hubble said. He’s resisting setting hard targets for 2026, but even when full production is achieved he said he sees a limit to how many units will be produced.
“We’re planning to cap each model for a 12-month cycle at 200 units,” he said. “That will drive scarcity, it will drive quality and it will help drive value as well.
“We don’t want to oversaturate the market,” he added. “We want to make sure our dealers are in a good place, we’re in a good place, and the client feels like they’re receiving great value.”
Hubble acknowledges that the molded fiberglass segment is a niche market — and there are several well-established players in the segment. Still, he said he believes his company will have advantages in its favor. First, it will have a dealer network to support customers, whereas most of the other players sell factory direct. Second, Awaken will compete in the middle of the market, price-wise, while competitors tend to retail entry-level or high-end models, giving MorningStar a good opening within the segment.
“I think I can enter this market with a unit that addresses unredeemed opportunities,” he said. “Something that appeals to consumers shopping for a high-quality trailer who aren’t even thinking fiberglass.”
Hubble said he believes his product’s value proposition is clear, whether it is competing against other fiberglass molded models or conventional trailers.
“When I go head-to-head against (fiberglass molded competitors), I’m going to give you more features and save you $20,000,” he said. “And compared to stick-and-tin trailers, the question becomes: Why fiberglass? Because it lasts.”
