On the outside, the 23-foot trailer is all shiny aluminum Airstream. But the inside is the vision of a mobile live-work studio designed and built by Columbus College of Art & Design students rethinking an iconic brand for millennials.

As reported by Columbus Business First, the private Columbus, Ohio, college reached out to Shelby County-based Airstream Inc. in February as part of its MindMarket student design service. Tom Gattis, dean of the School of Design Arts, pitched a collaborative project involving majors from industrial design to animation.

“We actually made an overture to the Airstream people: We’ve got a project-management structure, a talent pool and the wherewithal to help you guys reimagine how your iconic product could be used or viewed by a younger, hipper demographic,” CCAD President Denny Griffith said.

Airstream CEO Bob Wheeler said he respects the school and liked the idea, so the company assigned the live-work project that had been waiting on its to-do list.

“This brand has survived for 83 years only by reinventing itself for each generation,” Wheeler said. “If this was really going to be relevant for the worker of the future, it needed to be something designed by them that would appeal to them.”

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