U.S. and Canadian researchers are conducting a new study of the North American RV market that could reveal new information about the motivations and expectations of RV enthusiasts.
The study, which is being supervised by Ann Hardy of the University of Northern British Columbia and Ulrike Gretzel of Texas A & M University, seeks to provide insights into:
• RVers’ motivations and decision-making processes, including their motivations to travel in an RV and the sources of information used to make travel-related decisions, such as the choice of route and destination visited.
• RVers’ expectations of services provided by RV-friendly businesses and communities.
• Differences among various groups of RVers (owners versus renters; RV club members versus individual RVers; and U.S. versus Canadian RVers).
The study, which involves 600 travelers who were surveyed in June and July of this year, is being funded by the British Columbia Real Estate Foundation, the Elkhart, Ind., County Convention and Visitors Bureau, Tourism British Columbia, Northern British Columbia Tourism Association, Northern Rockies Alaska Highway Tourism Association, Tourism Dawson Creek and the Texas Association of Campground Owners (TACO).