A feature about RVs and the RV lifestyle is scheduled to air Sunday (May 25) on NBC’s “Today Show,” reports Gary LaBella, vice president of public relations and advertising for the Recreation Vehicle Industry Association (RVIA).
RVIA President Dave Humphreys will appear in the nationally televised segment, which Barton Gilanelli and Associates, the RVIA’s public relations agency, helped arrange,
Humphreys will appear with “Today Show” co-anchors Soledad O’Brien and Lester Holt in front of NBC’s studios at Rockefeller Plaza in Midtown Manhattan.
Humphreys will demonstrate the advantages of RV travel to the audience. He will present the vintage 1916 Telescoping RV owned by RVIA spokesman David Woolworth as the starting point for an illustration of how RVs have evolved into the luxury dwellings on wheels that they are today.
The examples of today’s RVs that Humphreys will show include a Class A motorhome, travel trailer, folding camper and van conversion.
The “Today Show” will air from 8 a.m. to 9 a.m. in most markets, LaBella said. Currently, the RV segment is scheduled to follow the 8:30 a.m. break, although live TV schedules often change and it’s always possible that the RV segment could be pre-empted by breaking news, LaBella said.
On May 9, Barton Gilanelli was able to get a feature about RVs on ABC’s “Good Morning America,” LaBella said. The features on “Good Morning America” and the “Today Show” are “among the first hits of RVIA’s aggressive summer media campaign promoting the timely appeal of RV travel for family getaways,” he said.