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TriMotiveAmericas logoCequent Performance Products Inc. announced the establishment of TriMotive Americas, a dedicated global business focused exclusively on its original equipment manufacturing (OEM) and original equipment service operation (OES) customers. According to a press release, this newly formed group will closely align with TriMotive operations in Europe, South Africa, and Southeast Asia.

“TriMotive Americas will essentially be a company within our company, with dedicated operational resources and staffing exclusively focused on supporting our automotive OEM customers in the U.S., Canada, Mexico and South America while collaborating with TriMotive operations throughout the world,” said Tom Benson, president of Plymouth, Mich.-based Cequent. “This change will provide a common face and comprehensive presence to support automakers worldwide.”

Additionally, Cequent announced the appointment of Mike Sislo, vice president and general manager of TriMotive Americas, to lead the transition and build this new division.

“Mike comes to Cequent Performance Products with more than 20 years of heavy duty and automotive OEM experience,” adds Benson. “He is well qualified for the opportunity and will make an excellent addition to our team.”

The Cequent industrial/aftermarket group will also benefit from this move as it focuses on the opportunities available in today’s growing marketplace, while also gaining a better understanding of OEM developments as they unfold.