RV industry suppliers will consider increasing their contributions to funding the Go RVing national advertising campaign, according to the Recreation Vehicle Industry Association (RVIA), which represents RV manufacturers and suppliers.
Earlier this month, the RVIA agreed to raise the manufacturers’ contribution to $66 for each new motorhome and $55 for each new travel trailer and fifth-wheel produced after next Oct. 1.
Currently, the manufacturers pay $44 for each RVIA certification seal that is attached to each motorhome, travel trailer and fifth-wheel before it is shipped to a dealership.
The fee for a seal for folding campers and truck campers also is $44 and it will remain at $44 after Oct. 1.
Meanwhile, suppliers currently pay a 10% surcharge on their RVIA dues and a $350 surcharge on supplier booth space at the RVIA’s National Trade Show to help fund the Go RVing campaign.
The amount of money available for the Go RVing campaign also depends on the number of units shipped from the manufacturers to dealers. The RVIA now estimates that total shipments will climb to around 300,000 beginning next year and will stay around that level through 2005.
Consequently, the association estimates it will gather around $46 million from the manufacturers during the 2003-2005 period for the Go RVing effort.
The RVIA also anticipates getting an additional $2 million in voluntary contributions from its members during the three-year period, yielding a total $48 million for the program.
The Go RVing budget for the next three years allocates three quarters of all spending on broadcast, print and Internet advertising. The remainder will be spent on updating the consumer fulfillment video package, enhancing the dealer and campground tie-in program, updating the GoRVing.com website, research including the consumer satisfaction studies for the Go RVing Coalition’s Committee on Excellence and ad agency fees.
More than two-thirds of the members of the RVIA and Recreation Vehicle Dealers Association (RVDA) who responded to a recent mailing said they favored increasing the Go RVing budget beginning next year, according to the RVIA.