Ron DiMenna, founder and owner of Florida-based Ron Jon Surf Shop chain, is a footloose fellow according to The Register-Guard of Eugene, Ore.
And now, he’s doing his traveling in an eye-opening, custom-made $500,000 motorhome created by a team of Eugene-area RV experts that DiMenna pulled together.
The RV’s exterior paint job features the Ron Jon logo, images of surfers, and elements of a 1940s Ford Woody station wagon.
Retro is part of Ron Jon’s latest marketing drive and the RV serves as a promotional vehicle, as well as a mobile home and office with computers and fax, DiMenna said.
He said he searched nationwide for a group to do the work. “The best talent is here,” he said, lauding the Eugene area’s custom paint shops and fabricators. “The custom services that you’ve got here are really neat,” he said.
The Eugene area is home to major manufacturers Monaco Coach Corp., Marathon Coach and Country Coach, along with scores of subcontractors and specialists.
DiMenna’s wife, Lynne, praised their chief painter, John Stahr of Stahr Design in Eugene. He designed and executed the exterior. Stahr is “the Norman Rockwell” of RV painting, she said.
Also helping with the paint work were Willy’s Custom Concepts in Eugene and Artistry in Motion in Junction City, she said. All American Fabricating in Eugene made the mud flap. Monaco, in Coburg, made the RV.
The vehicle gets about seven miles to the gallon, Ron DiMenna, 65, said. He’s had RVs for years. They let him travel and at the same time keep tabs on his stores, he said.
On his Ron Jon business card, DiMenna lists the title L.O.T.B., which he says stands for “leader of the band.” The company says he’s the owner.
DiMenna is keen for publicity. He drove to and camped out at The Register-Guard offices in search of someone to write about the RV, then later drove the motorhome down to TV station KEZI. But he’s also camera-shy, and declined to be photographed by the newspaper.
Ron Jon has five outlets – a flagship store in Cocoa Beach, Fla., stores in Orlando and Fort Lauderdale, Fla., Orange, Calif., and Long Island Beach, N.J. DiMenna founded the business in 1959.