Allison Transmission has promoted Otto Szalavari to managing director of global marketing. According to a press release will be instrumental in driving growth through ongoing implementation and refinement of the company’s marketing strategy.
Szalavari’s primary areas of responsibility will include market insights and voice of customer, global marketing brand management and communications, developing differentiated value propositions, developing and deploying key sales tools, and assessing markets and segments for new product development.
He joined Allison in February as director of global marketing information and product strategy, with a focus on international and domestic business activities and commercial sales agreements. In that role, Szalavari has led global market intelligence activities including the understanding of market size, market trends and competitive positioning.
He holds a bachelor’s in mechanical engineering from Moscow Polytechnic University and a master’s in business economy and international marketing from Budapest Business School – University of Applied Sciences in Hungary.