Spoke Marketing Studio, a division of marketing and advertising agency TaigMarks Inc., has been formed to “serve the spot marketing needs of RV-related companies.”
According to a press release, the Elkhart, Ind.-based firm provides “cost-effective, per-project assistance as needed” for creating a variety of marketing materials, including ads, brochures, mailers, websites, podcasts, videos, logos and press releases.
“Spoke was created to be used in the same way a company might use a freelancer when it gets too busy or needs a more cost-effective way of producing specific materials,” said Jeff Prugh, Spoke director of services. “We use a number of professionals who have many years of experience with the RV industry. So we bring in-depth knowledge of RVs, RV components and the RV lifestyle to the task, along with agency-level design skills.”
Prugh added that Spoke “is not an agency.”
“There are no account managers or long-term commitments,” he said. “Clients directly work with the person or persons doing the work. Our goal is to quickly deliver just what clients want, just when they want it.
“In this electronic age we can work with companies nationwide. With the struggling market conditions, we know RV-related companies are looking for alternative ways to meet particular marketing needs.”
Parent TaigMarks has a longtime presence in the RV industry, servicing numerous high-profile companies including Workhorse Custom Chassis LLC and Coachmen/Sportscoach.