Just under 3,600 people attended the Tampa Bay Summer RV Show June 12-14 in Riverview, Fla.
The show was hosted by the Florida RV Trade Association (FRVTA) Region 3
Visitors did more than just kick tires, according to an FRVTA news release.
“We had some very positive results from the dealers,” Dave Kelly, said FRVTA marketing director. “It’s been quite a few years since there was a Summer RV Show in Tampa and we were able to tap into this built-up demand.”
Twelve RV dealers from around Florida participated in the show and more than 24 suppliers booths ran the length of the hall. The suppliers reported very strong sales as well, everything from cleaners to pots and pans were sold over the weekend.
“We were able to get coverage from one of the local television stations on Saturday morning with four live segments right from the show,” said Kelly. ” The Tampa Tribune had a real nice write-up and pictures of the show in a half-page spread on Saturday and we had the news talk radio station live from the show as well.
“With the economy as it is, we were able to secure a tremendous ad schedule for half the money and we were able to get some fantastic public relations coverage as well. The coverage was extremely positive and I think we were able to stress the importance of not only economical vacations with an RV but also the psychological benefits of getting away from computers and cell phones and getting back to nature and spending quality time with the family.”
The region will be looking at holding another show sometime in November. For more information, contact the FRVTA at (800) 330-7882 or www.frvta.org.