Attendance at the Florida RV Trade Association’s (FRVTA) 32nd Annual 2017 Florida RV SuperShow in Tampa last week drew an estimated 70,000 attendees — breaking the previous year’s attendance by 7,000.
The robust turnout at the Florida State Fairgrounds has prompted several Northeast Florida dealers to prepare for a strong showing at the 2017 Jacksonville RV MegaShow, set for Feb. 9-12 at the Jacksonville Equestrian Center.
“The crowds were the largest I’ve ever seen at the Tampa Show,” said Ken Loyd, president of the FRVTA regional board in Northeast Florida that had a booth at the show. Loyd was wearing his hat as marketing director for Jacksonville’s Flamingo Lake RV Resort.
“And just like last year, in Tampa and here in Jacksonville, we are seeing younger buyers and more families showing an interest in purchasing an RV,” Loyd said.
In setting its sights on younger RV buyers, the RV industry has responded by manufacturing smaller, more lightweight RVs.
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