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Pat Terveer, until recently the director of sales and product planning at the American Coach subsidiary of Fleetwood Enterprises Inc., has joined the Georgie Boy Manufacturing subsidiary of Coachmen Industries Inc.

American Coach is a highline Class A motorhome operation in Decatur, Ind., and Georgie Boy President Rick Heaton said, “We’re particularly excited about Pat’s extensive background in the area of diesel motorhomes – a market we are aggressively pursuing at Georgie Boy.”

Terveer now is the vice president of sales and marketing at Edwardsburg, Mich.-based Georgie Boy and he will oversee the sales and marketing of all of Georgie Boy’s products.