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teslaIn addition to bringing electric propulsion to the masses with its forthcoming Model 3, Tesla has also been furiously revamping the way we buy cars.

As reported by Business Insider, the latest salvo involves a half-dozen Model X SUVs towing Airstream trailers that have been outfitted as rolling Tesla design studios. The mobile design studios were built by custom builder Ultimate Airstreams while Airstream Adventures Northwest is the dealer for the units.

“Like all Tesla galleries, the mobile Airstream fleet will be staffed with Tesla product specialists, combining Tesla’s friendly, informative approach and best-in-class customer service with the opportunity for customers to see Model X first-hand and design a Tesla of their own,” the automaker said in a statement.

As with the pop-up galleries that Tesla has opened for brief periods in the past — there was one in New York’s chic Hamptons vacation community last year — the Model X-plus-Airstream idea literally drips cool. When the crossover SUV was launched in 2015, it of course pulled a retro-groovy Airstream on stage, to showcase its 5,000-pound towing capacity. It was a deft combination of the classic — the first Airstream trailers went on sale in the 1930s — and the futuristic.

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