For the first time, seven vehicle dealerships in Boerne, Texas, including one RV dealership, have formed an alliance, the Boerne Auto Group, effectively leveraging the strength of their combined brands to create a convenient destination for area buyers looking to purchase new and pre-owned cars, trucks and RVs.
Together, Ancira RV;, Ancira Pontiac-Buick-GMC Truck; Boerne Dodge Chrysler Jeep; Cavender Chevrolet; Jennings Anderson Ford; Mercedes Benz of Boerne; and Toyota of Boerne offer convenience and inventory — 2,500 vehicles from a wide variety of manufacturers all within in a quarter-mile area.
Just minutes from Loop 1604, the new alliance has made Boerne a competitive destination for area buyers, according to the Boerne Star.
The slogan, “It’s in the BAG,” identifies the joint effort and communicates both the ease and the comprehensiveness of product and service offered to consumers through the new group.
“We are delighted to see this kind of working arrangement between the dealerships, because together they’ve greatly enhanced the value of their respective brands by adding convenience, variety and competitive pricing into the mix,” said Paula White, president and CEO of the Greater Boerne Chamber of Commerce. “We wish them great success.”
The joint marketing effort was undertaken approximately 60 days ago, Kevin Ketner, general manager of Ancira RV, told RVBUSINESS.com. The full-line RV dealership has been in business for 37 years and operates stores in Boerne and Alvarado.
The dealerships can be found just a few miles north of Loop 1604 on IH-10 West, at exit 543, 18 miles northwest of San Antonio.