Towing products warehouse distributor The Hitch Co. announced that it has changed the name of its North American operation to 5Seasons Distribution.

According to a press release, the new name addresses a changing marketplace and “reaffirms the company’s ability to adapt in order to offer the best product selection and value for their customers.”

Glyn Evans, owner of 5Seasons Distribution, noted, “5Seasons Distribution better captures the company’s wide product offering, philosophy and values. In changing our name we are better serving our products, markets and customers, continuing to support the partnerships and service level we’ve built our reputation on. Our mandate remains to provide products throughout four seasons of the year, where our 5th Season is year-round fun and enjoyable experiences for all of our customer bases.”

5Seasons Distribution services five main customer bases: towing, RV, marine, truck & camper Accessories, and cargo management, across Canada and the Pacific Northwest.