Thetford is eyeing the upcoming Elkhart RV Dealer Open House, intent on providing dealers with the knowledge and tools to link customers to Thetford’s lineup of products.
“Dealers and aftermarket distributors will want to be sure to stop by and see us,” noted Barry Eckel, Thetford’s executive vice president, the Americas, in a press release. “We will have information on our new products, merchandising opportunities, and our industry-leading programs. Coming to the Thetford booth will be a key step as they prepare for a successful 2020.”
Thetford will display at Booth Nos. 38 and 52 in the inaugural RV Hall of Fame’s Supplier Show at the Northern Indiana Event Center, along with a presence outside the exhibit hall.
“Thetford is embracing the industry’s move toward promoting the RV lifestyle to all of the RVIA archetypes,” said Mary Pouliot, vice president, sales and marketing, the Americas. “To reflect this, our booth in the event center will be lifestyle and camping themed. We will also have an outdoor campsite exhibit to complement our indoor booth.”
New product lines on display will include a selection of Thetford and B&B Molding’s newly packaged co-branded products, which are a result of their distribution agreement announced in August. Dealers will also be able to learn about the new Polar 10DC from Norcold, a 10-cubic foot DC compressor RV refrigerator offering the latest design features.
Thetford will also be featuring new merchandising opportunities that will help dealers demonstrate to RVers how Thetford products increase enjoyment of the RV lifestyle. These opportunities will encompass all the brands in the Thetford family: Thetford, Norcold, Aqua-Kem and Titan.
“We believe there is a huge opportunity for the RV aftermarket to demonstrate the value of its products to the RVer,” said Pouliot. “Aftermarket products allow consumers to truly make an RV their own.“We are looking so forward to seeing old friends and making new ones in Elkhart.”
For additional information about Thetford, please visit www.thetford.com.