In March, the RV industry will gather at the inaugural RVX; The RV Experience event in Salt Lake City to share ideas on a vital topic: attracting new consumers to the RV lifestyle.
According to a press release, Thetford is joining that conversation with a new lifestyle exhibit at Booth No. 1329 at RVX. The booth is designed to share with attendees how they can incorporate the value of its products into their conversations with consumers about the RV experience.
This new lifestyle booth will feature all brands in the Thetford family, including Thetford Norcold, Aqua-Kem, Titan and Sani-con Turbo.
“In Salt Lake City, we’re looking to accomplish two things. First, we want attendees to know that our products are designed by people who understand the RV lifestyle,” said Mary Pouliot, vice president of sales and marketing, North America. “Just as importantly, we want attendees to see how our family of products and programs can help their business thrive by improving the RV experience and creating a lifetime customer for them.”
Other exhibit features include:
— New products from Thetford and Norcold.
— Merchandising opportunities that highlight the RV lifestyle.
— Online training programs.
— RV lifestyle prizes.
“Thetford is a partner to the industry as it seeks to attract new and retain RV consumers,” Pouliot said. “We offer high quality products which complement the nine archetypes that will be outlined during the RVX; The RV Experience event. Moving forward, we will continue to meet the changing needs of RVers, as we have done for more than 50 years.