Thor Industries Inc. announced that it has hired Cecilia Garcia Redmond as senior director of marketing. In her newly created role, Redmond will be responsible for exploring and evaluating marketing opportunities which enhance Thor Industries and drive consumer interest and activity to Thor’s subsidiaries.

“We are pleased to welcome Cecilia to Thor and look forward to her contributions to our overall marketing efforts, particularly as we find ways to better connect with consumers through social media and emerging technologies,” commented Bob Martin, Thor president and CEO, in a press release. “As we began implementing our strategic plan over the past year, we identified the need to enhance the coordination of our marketing efforts and leverage Thor’s key strengths in the minds of consumers. After a concerted effort, we believe we’ve found the right person to bring a greater focus to our corporate marketing efforts.”

Redmond was most recently director of retail marketing for Helzberg Diamonds based in Kansas City, Mo.  Previously, she held a variety of marketing positions at Collective Brands, Inc. where she helped position their major brands, including Payless Shoe Source, Stride Rite and Keds from 2001 until 2012.

She holds a bachelor’s in communication, majoring in advertising from Florida International University.