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Thor Industries Inc. announced that it has named Renee Jones as senior director of marketing, responsible for all of the Elkhart, Ind.-based company’s strategic marketing efforts, including brand development, creative, public relations, social and other key digital marketing and innovation initiatives.

According to a press release, Jones will report to Thor President and CEO Bob Martin and will continue to develop the Elkhart, Ind.-based company’s marketing strategies while supporting the marketing efforts of its subsidiaries.

The release stated that Jones has extensive global consumer marketing experience as well as a thorough understanding and proven results in the RV market, which requires B2B and B2C strategies to address the overlapping demands of consumers, brands and dealers. A native of Elkhart, Jones returned to the area in 2014 to lead Jayco Inc.’s strategic marketing agency after working in a variety of markets across the country.

“We are pleased to have Renee expand her responsibilities in this new role,” said Martin. “Her proven track record in the RV industry, experience with global brands, strong relationships with our subsidiaries and understanding of our dealer partners are the ideal mix for success in attracting outdoor enthusiasts to our family of brands.”

Jones has more than two decades of marketing experience, including with MARS, Spectrum Brands and Macy’s.