Thor's display at last year's Open House

Jackson Center, Ohio-based Thor Industries Inc.’s RV-building divisions have been targeting Elkhart County’s 5th Annual RV Open House Week, which is set for Sept. 17-21 around the RV manufacturing hub of Elkhart, Ind., for a period of months, Thor President Bob Martin reports.

In fact, Martin indicates that Thor’s Airstream, CrossRoads, Dutchmen, Heartland, Keystone, Redwood, Breckenridge and Thor Motor Coach divisions are taking a pretty aggressive approach to this year’s Open House Week in most every respect at the publicly held company’s divisional exhibits on the grounds of the RV/MH Hall of Fame.

“Every Thor division is excited for the Open House coming up,” Martin tells RVBUSINESS.com. “They have had this as a target for product development for the entire year since as far back as the spring for new products, floorplans and other changes for every one of the Thor companies. And this year we’ll have even more units than we had last year and a little bit of an expanded space at the Hall of Fame, and everybody from the Thor group is ready to spend some time with dealers.”

Martin, in turn, is expecting more dealers in town this year after an estimated overall Open House showing last year of about 4,000 retail personnel.

“It looks like there will be even more dealers in town this year,” he added. “Some of them that missed last year have already contacted me and said that, even if they didn’t make it last year, that they’re going to take the time this year to make a trip to Elkhart for the Open House.”

Otherwise, Martin said, Thor will take a similar approach as last year with its exhibit and evening social hour activities, which will include entertainment under the big top by the John Kirkwood Band on Tuesday night and by a group called “Drop 35” the following night for those who congregate for Wednesday’s Casino Night finale.

“We will have more units than last year — 300 plus units at the Thor display, plus a large tent,” reports Martin. “We’re going to bring catered food in for everybody, and there will definitely be much more of a campground feel when you walk through the display versus a Louisville (Show) feel. It’s just nice for every individual brand to be able to show such a wide array, and dealers can enjoy not just looking at two floorplans and two colors but rather seven or eight floorplans of each product.”