Thor Industries Inc. has partnered with First Descents, a nonprofit organization that provides life-changing outdoor adventures for young adults (ages 18-39) impacted by cancer and other serious health conditions. Using the social media hashtag #THORhasHeart as a moniker, Thor provided RVs as lodging so the organization can “Go Everywhere. Stay Anywhere” — Thor’s corporate slogan.
This past summer, 13 participants — all impacted by cancer — took a leap of faith and traveled to the fabled Blackfoot River in Montana. The generous property owners at Cliffs Ranch offered a spectacular piece of of their property right on the Blackfoot River, and Thor, along with Big Sky RV, erected a mobile program on the ranch with self-sustaining RVs for the participants.
Although most of these young adults came for the magnificent scenery and the challenge of kayaking, what they found was something much greater. The river, combined with the healing power of the outdoors, was a catalyst for the participants to see the world from a different perspective — to stop and connect with the natural world around them. That week was filled with lots of time kayaking on the river, tears of joy, tears of frustration, laughter, and deep human connection. All the participants arrived as strangers, but left as a new family.
During the recent Elkhart RV Open House, Thor welcomed special guests Francesca and Amy, two participants from the white-water kayaking program Thor supported on the Blackfoot River in Montana. Thor rolled out the red carpet so the ladies could tour hundreds of cool units and enjoy the amazing food, meet with Thor’s employees and dealer partners, and also spend time with country music star Keith Urban. Just when they thought the night couldn’t get any better, Thor presented Urban with an Airstream trailer, which he then signed and gifted to First Descents to help support the organization’s fundraising efforts.