Thor Industries Inc. reports its RV sales revenue increased 65% during the 60 days ended Wednesday (March 31) to a record $369 million, despite a price increase averaging 3% that took effect in March.
Thor’s sales during the period included $45 million from Damon Motor Coach, which Thor acquired September.
Thor’s Keystone, Dutchmen, Airstream, Four Winds and Damon subsidiaries all achieved their best-ever monthly sales during the two-month period, the parent company added.
The price increases were enacted in March to offset higher prices for steel, lumber and aluminum used to build Thor’s RV and bus products. Despite the increases, Thor received $289 million worth of new orders in March.
As of Wednesday, Thor’s RV order backlog, including $42 million in Damon orders, amounted to $488 million, up 174% from March 31, 2003.
Thor’s total sales during the February-March period, including $34 million in bus sales, amounted to $403 million.
Including Thor’s $103 million bus order backlog as of Wednesday, its total backlog amounted ot $591 million.