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Thousand Trails kicks off its annual 100 Days Of Camping promotion Memorial Day weekend, as the summer-long, 100-day challenge has become a staple for campers across the country, according to a press release.

Each guest of Thousand Trails campgrounds will receive one of the more than 30,000 100 Days Of Camping rally towels being distributed during both Memorial Day and Independence Day holiday weekends.

Vacationers who post photos with their commemorative 50th Anniversary Thousand Trails towel, while using the special hashtag, will be randomly selected for prizes throughout the 100 camping days between Memorial Day and Labor Day.

The annual social media campaign is now in its fifth year and last season generated more than seven million social media impressions.

“Our campgrounds are always filled with fun events and activities,” said Pat Zamora, vice president of marketing for Thousand Trails. “As we celebrate the 50th anniversary of Thousand Trails, we’re creating some special opportunities for our many loyal members and guests to make their #100DaysOfCamping especially memorable this year.”

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