Towable trailer manufacturer Timberland RV Co. Inc., Peru, Ind., is tripling the size of its Peru manufacturing capacity, a move its president expects to soon put Timberland in the top 10 manufacturers in retail sales.
“Right now we are in the top 15 in the nation, so this volume will allow us to get into the top 10,” said Timberland President Mark Gerber. “The new plant will give us manufacturing capacity of between 4,500 and 5,000 trailers a year.”
Gerber, a former Fleetwood Enterprises Inc. executive, founded Timberland in mid-1999 with Vice President Kean MacOwen, another Fleetwood veteran.
Timberland’s new 72,000-square-foot plant is adjacent to the 36,000-foot facility the company opened initially on 17 acres in the north-central Indiana community, and is part of an aggressive effort by Timberland to increase its market share. Toward that end, Timberland has booked three times the space it did last year for the upcoming Louisville Show.
At the same time, the company will appreciably expand its product offering at Louisville with the introduction of a new lightweight trailer line in addition to “a new fiberglass line of trailers to go along with the stick-and-tin Timberland,” Gerber said.
“The main thing is that there will be some new products with some new names to see,” he said.