Elkhart, Ind.-based Thor Motor Coach, Inc. (TMC) announced today (May 29) the promotion of Joel Grimm to the position of national sales manager for the company’s gas-powered Class A and Class C motorhome divisions, along with TMC’s Class B gas and diesel coach lines.

“Joel’s experience in retail and wholesale, as well as his commitment to his dealers made him an exceptional choice to lead the gas sales team,” said Dana Simon, vice president of sales and marketing for TMC.

Grimm previously served as a retail salesperson and general manager at a large RV dealership in Florida, and for the past five years was a regional sales manager for TMC.

“Working in retail right out of college enabled me to understand the dealer and retail customer’s needs in the marketplace,” said Grimm. “I have made some really close relationships with dealers and customers over the years which make this industry so rewarding. I look forward to creating many additional relationships as I challenge our group to continued excellence and improvement.”

The motorhome lines Grimm will oversee include A.C.E., Daybreak, Challenger, Hurricane, Windsport, Outlaw, Siesta, Citation, Four Winds, Chateau, Siesta Sprinter and Citation Sprinter.

Grimm, who holds degrees in management and marketing from Florida State University, will relocate with his family to northern Indiana this summer.