Kay Toolson believes Monaco Coach Corp.’s 2004 model year offerings will turn out to be “our best new model-year introduction ever.”
Toolson, Monaco’s chairman and CEO, said most of the company’s 2004 diesel pushers were introduced during the Family Motor Coach Association (FMCA) rally in Pomona, Calif., in March and they “are doing very well in the marketplace.”
Meanwhile, Monaco will introduce its 2004 gas-engine motorhome and towable RV lineup during its national dealer meeting June 24-26 at the Venetian Resort Hotel Casino in Las Vegas.
“I can tell you that after reviewing our prototypes, our new product lines are absolutely dialed in,” Toolson said during a conference call with investment analysts last Thursday (April 23). “We expect this to be our best new model-year introduction ever and are confident in their and our success in the marketplace.”
The difference between Monaco’s 2003 and 2004 model-year offerings includes “a lot of little things,” particularly in the area of floorplans recommended by dealers and the owners of Monaco units, said John Nepute, president.
Monaco also will introduce lower-priced and lighter-weight towables and some of its gas-engine motorhomes will be positioned at lower price points than in the past, he said.
In the lower-priced gas motorhomes for 2004, Monaco has added more “amenities while holding their price pretty firm,” Nepute said during the conference call.
In addition to the Monaco brand, the company builds the Holiday Rambler, Safari, Beaver, McKenzie and Royale Coach brands.