The Canadian Recreational Vehicle Association (CRVA) announced record attendance during last week’s Toronto Spring Camping & RV Show and Sale held March 2-5 at the International Centre in Mississauga, Ontario.
According to a press release, CRVA received positive input from attendees along with dealer exhibitors, with several calling the show “their best in years.”
The 10%-12% attendance increase in 2017 followed extremely positive results from previously held shows throughout Canada this year, which CRVA believes is a strong indication that the Canadian RV industry is rebounding.
The show included a grand prize RV and camping Accessory package worth over $15,000 featuring a new sport edition Rockwood folding tent camper from Forest River. “We had several computer tablets set up in front of the RV for attendees to enter into a draw and the display area was a zoo the whole show” said Shane Devenish, CRVA executive director.
“We conducted pre- and post-show surveys last year in order to get a better understanding from consumers why they attended the Toronto Spring Camping and RV Show” said Shannon O’Callaghan, CRVA’s show director. “We found that 26% of the people who attended last year were looking to purchase a new RV, 28% were looking at buying RV accessories while a whopping 44.5% of all attendees were eager to learn more about the industry.”
With this in mind, The Toronto Spring Camping and RV Show included a seminar this year called “Go RVing for Beginners: Learn about the RV Lifestyle” which was well attended every day. CRVA also added a “Go RVing Canada Activity Zone” which provided the opportunity to inform potential consumers about the industry and offered a new “Go Pro Hero” for posting pictures on social media. “
We recognize that we need to educate potential buyers before they feel comfortable making a financial investment in purchasing a new RV,” said O’Callaghan, “and we are concentrating on ways to do exactly that.”
New to the 2017 Show, The Parks Canada Pavilion provided several interactive kiosks educating consumers about camping activities in Canada. Additionally, to help celebrate Canada’s 150th anniversary, Parks Canada handed out hundreds of free Discovery Passes during the show.