The following article appearing in Truck Camper Magazine offers a Q&A with Lance Camper Manufacturing Corp. executives outlining changes and upgrades for the builder’s 2015 lineup. Participating in the interview are Gary Conley, national sales manager, Engineering Product Development Manager Randy Hunter and Bob Rogers, director of marketing.
Lance Camper has announced upgrades to its truck camper line for 2015, including the introduction of standard dual pane windows, new exterior graphics, and a list of upgrades and new options.
Lance Campers is another organization that front loads their new camper design to such an extent that they often struggle to find areas to change once a new camper hits production. Before a new Lance Camper reaches the public, Lance has done the consumer research, computer modeled the camper with multiple revisions, built at least one physical prototype, and had numerous internal meetings with design, engineering, purchasing, sales, and marketing. When a new camper is finally signed-off for production by senior management, it’s been through the gauntlet with every conceivable perspective analyzed, refined, and addressed.
That doesn’t mean Lance has sat on its hands for 2015. After introducing front nose caps and the 1172 double-slide in 2013, and introducing the Ultra Deck Plus bumper system and the 1052 double-slide earlier this year, they are ready to announce some important changes to their product line, and some evolutionary changes for next year.
For the full story click here.