RIVR_logos_pms3025A Knoxville, Tenn., TV production company has issued a casting call in search of RVers – or potential RVers – who are in the process of purchasing a new RV for a program about their buying experience.

The 12-episode, half-hour series is expected to be telecast next summer on an as yet unnamed major cable network.

About 20,000 RVers were notified of the casting call by Rivr Media via an electronic newsletter published by the RV lifestyle marketing firm  Southeast Publications, Plantation, Fla., a firm well known in the RV park and campground business.

”We are casting a wide net,” said Breana Schiding, supervising producer for the program using ”Going RV” as the working title. ”Essentially it’s a show in which each episode will explore the RV buying experience. We are trying to get ideas about what people look for when they buy an RV.”

Potential buyers will be asked to visit a dealership and will shop three RVs. Dealer participation has not yet been determined. ”That’s up in the air at this point,” Schiding said. ”It will depend on where people already are looking for RVs. We will reach out to (that dealership) and see if they are interested in participating.”

Schiding said it hasn’t been determined whether the series will focus on motorhomes or towable RVs or a mixture of both. Two specials exploring the premise that focused on Class A motorhomes were telecast in the fall.

”RVs are very hip right now,” Schiding said. ”There are all kinds of successful shows about RVs on different cable networks.”

She said the response to the casting call ”has been pretty phenomenal. As soon as the flyer went out through Southeast, we’ve been flooded.”

Those chosen to participate in the program receive a $2,000 stipend.

While the casting call will end sometime in March, production of the program is expected to begin in February. ”We are taking applications on a rolling basis,” Schiding said. ”We’ve already submitted a couple of families to the network. Ultimately, the network makes all the decisions on who will be chosen for the series.”

Producers will focus on finding people who are looking for RVs in the mid- to high-end range. ”They won’t necessarily be the $2 million RV, but certainly nicer, up-to-date RVs,” Schiding said.

Rivr produces such programs as the survivalist-oriented ”Fat Guys in the Woods,” for the Weather Channel and ”Renovation Reality” and ”Blog Cabin,” both for the DYI cable network.

Consumers wishing to participate are invited to e-mail their name, age and location — along with a recent family photo and a little about their RVing experience — to [email protected]