Braden Walker, web director for TXAD Internet Services, will discuss the need for mobile websites as part of the slate of speakers at the upcoming Texas Association of Campground Owners (TACO) Spring Meeting and Tradeshow. According to a press release, the event will run April 26-28 in Kerrville.
“On April 21, Google is rolling out a new update that will require anyone wanting to rank well to have a mobile site,” said Walker. “Otherwise, Google will start devaluing those websites that are not compatible with mobile devices.”
Most of the campground industry is ill-prepared for this change, Walker said, based on his company’s market experience.
While TXAD Internet Services hosts about 200 campground websites in all 50 states, only about 25% to 30% of those websites are mobile friendly, Walker said.
“Close to 70% of the campground industry is about to be hit hard by this new Google update,” Walker said, “at least in terms of ranking in the first few pages of an Internet search.”
TXAD Internet Services develops mobile versions of websites for its clients in the campground, RV park and resort business. The company also recently rolled out a Search Engine Optimization or SEO service, which enables parks to score higher rankings in Google searches.
TXAD Internet Services’ SEO reports provide park operators with information on what’s working on their website, what needs to be fixed, and where they rank on particular keyword searches.
Established as the “official SEO company of the campground industry,” TXAD Internet Services also provides monthly consultations with park operators to discuss the performance of the website and changes that should be made each month with different key words and to keep the site fresh.