Britain’s RV boom has found its way to China, as the nation’s manufacturers report rising demand among overseas customers eager to get their hands on a popular British pastime.
Swift Leisure, which makes touring caravans and motorhomes from its Hull-based factory, has seen export sales surge by a third.
Countries such as Holland and Germany remain popular markets, but Swift has also seen growing interest from Asian consumers. The company is talking to a number of dealers about potential partnerships in China, where caravans – currently a niche travel choice – are expected to surge in popularity as the Chinese government invests money persuading people to holiday at home rather than abroad.
“The market is very small, but even getting 0.1% of the Chinese population would explode our business,” said Nick Page, commercial director at Swift, which made 8,500 touring caravans and 2,500 motor homes last year.
In Suffolk, holiday home maker Omar is also boosting production facilities to meet rising demand for U.K. RVs.
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