With its return to the U.K. two years ago, Airstream Inc. created a strong presence at major industry shows and an extensive marketing campaign.
During the period, Airstream sales increased in the U.K., but due to Swift’s increasing market share in the towable and motorhome sector, the company has decided to more fully focus on their core brands. According to a press release, the move has resulted in Swift’s largest dealer, Lowdham Leisureworld, stepping up as the new Airstream U.K. direct importer.
“Becoming the sole Airstream dealer in the U.K. is very exciting for Lowdham Leisureworld,” said Steve Sharpe, managing firector at Lowdham Leisureworld. “Buying new models and parts direct from the U.S .factory will allow us to provide excellent service to existing and new Airstream customers in the U.K., initially from our Nottingham branch. We are delighted to work more closely with Airstream, watch this space for more announcements soon.”
“Airstream would like to thank Swift for their ground-breaking work for Airstream in the United Kingdom. They have been a very good partner of ours for a number of years,” said Justin Humphreys, COO of Airstream. “The heavy lifting of getting the brand back into this critical market has been done and we are very excited to be partnering with Lowdham Leisureworld as we look to the future.
“Their knowledge and experience of importing caravans into the U.K. combined with their professionalism in selling and servicing products to customers directly, will serve Airstream and owners well for many years to come. This same direct-to-dealer model has served us very well in Germany for the past 12 years, and we look forward to similar success with Lowdham in the United Kingdom.”