U.S. auto sales are on pace to rise 9% in April from a year ago, as warmer weather coaxes out more shoppers who stayed home during the unusually harsh winter, according to two forecasts released today (April 25).
According to Automotive News, one of the firms, LMC Automotive, said it has raised its North American production outlook for the year.
LMC and Edmunds.com project that the industry’s seasonally adjusted, annualized selling rate will surpass 16 million for the second consecutive month though it will fall just short of March’s 16.3 million sales rate.
TrueCar.com forecast U.S. light-vehicle sales will reach 1.38 million this month, an increase of 7.5% from April 2013 but down 10% from March 2014.
“Automakers were determined to make sure March sales momentum continued in April, putting sales back on track for 2014,” Larry Dominique, president of ALG and executive vice president of TrueCar, said in a statement. He said Asian manufacturers “turned up the incentive dial” in April while the Detroit 3 “remained more restrained.”
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