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With wholesale RV shipments approaching all-time records, the North American RV industry is planning to accelerate its strong momentum by focusing marketing efforts on three groups of potential RV buyers identified in a recent Go RVing Communications Planning Study conducted by A.C. Nielsen as the industry’s most likely buyers. Together, these groups representing 40% of U.S. households have been identified as “Active Family Adventurers,” “Nature Lovers” and “Kid-Free Adult Adventurers.” The Nielsen study provides new data about the demographics and psychographics of prospective and current RV buyers and identifies effective marketing strategies for reaching both. “This new consumer feedback provides a roadmap to our industry’s future,” RVIA President Frank Hugelmeyer stated in a press release. “It helps us better understand consumer attitudes towards recreation vehicles and perceptions of the RV lifestyle so we can fine-tune our messages and outreach efforts and ultimately continue our favorable growth pattern.” To view the video click here or scroll to the right side of the RVBUSINESS.com home page.