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The newest installment of the Wildhood campaign from Go RVing Canada is now live and shows the importance of prioritizing these authentic experiences and making meaningful memories with family and friends. For the launch, the organization have a number of initiatives in market, including a Cineplex buy featuring the 60-second spot.

The Cineplex buy targets key demographics across the country, while the marketing coverage helps broaden the conversation around Wildhood. The cinema plan consisted of two on-screen 60 second video components with 178 locations participating nationally from March 3-19 for a total of 1671 screens. It will be shown right before the feature movie, for every movie. The total two week Cineplex attendance is estimated at 3.7 million people.

To view the video click here or scroll to the right side of the RVBUSINESS.com home page.