At the Dallas Auto Show Wednesday (March 22), Ram Truck unveiled a new exterior color shade, “RV Match Brown,” for its Laramie Longhorn line of pickup trucks that is designed to match or complement RV graphics. To view a video click here or scroll to the right side of the RVBUSINESS.com home page.
According to a release, “RV Match Brown” replaces the white gold color scheme and serves as the model’s new two-tone contrast color. It will be available from dealers in the second quarter of this year.
“The Ram Laramie Longhorn has deservedly become the world’s benchmark for upscale, capable pickup trucks,” said Mike Manley, head of Ram Brand, FCA – Global. “The Laramie Longhorn has earned the title ‘Luxury Truck of Texas’ from the Texas Auto Writers Association and there’s no better place to show off these updates than at the Dallas Auto Show.”
The Laramie Longhorn edition model, with more than 3,000 pounds of towing capacity, is available across the Ram pickup truck lineup, which was launched as a standalone division in 2009, including 1500, 2500 and 3500 Heavy Duty models.
RV Match Brown is available as a two-tone combination with nine exterior colors including Black Forest Green, Bright Silver, Bright White, Brilliant Black Crystal, Delmonico Red, Maximum Steel, Pearl White and True Blue.
Also new for Ram 2500 and 3500 Heavy Duty Laramie, Longhorn and Limited models is the 6.4-liter HEMI V8 as standard equipment, delivering best-in-class gas towing capacity of 16,320 pounds. Ram Heavy Duty Longhorn and Limited 4×4 models also come with Bilstein monotube shocks enhancing their already best-in-class ride and handling and are available with the 6.7liter Cummins Turbo Diesel.