An intriguing video from RV Station, a towable RV dealership based in Bryan/College Station, Texas, is creating a unique buzz in the way it seems to have captured the essence of RV travel. Entitled “Find Your World Away,” the three-minute video depicts the Mason family as they buy an RV and take a three-day camping trip to Beavers Bend State Park, located in southeast Oklahoma on Broken Bow Lake.
The genius of the video is that it’s told from the perspective of a 10-year-old boy named Garrett Mason who agreed to have a GoPro camera attached to his head throughout the family trip, which makes for a disarming, and often humorous, take on his life on the road with the rest of the Mason family.
“Obviously, I’m an RV dealer so I’m selling some RVs, but the real message is to get the kids outside and get them out in the woods. We wanted to show that from a kid’s perspective,” said Cannon Combs, president of RV Station, with other locations in Nacogdoches, Cleveland and Donna, Texas, as well as Colbert, Okla.
Combs, who has a background in film and television, wrote the video and it was directed by the dealership’s advertising manager, Jason Ward. Combs added that Joel Dameron, a student at Southeastern Oklahoma University, helped with the gear, setting up shots and finding locations.
The rest of the Mason family is 14-year-old Abby and parents Jonathon and Carissa. It’s Garrett’s interactions with Abby — 52 seconds in he subjects her to a wet willie — that steal the show.
“They’re an amazing family and they were phenomenal,” Combs said, adding much of the video was simply capturing the family’s spontaneous interactions. “We just filmed mischief happening and him bothering his sister. Everything just came together so naturally it just came together so well.”
Combs said the state park’s rangers were a “tremendous help,” setting the family and crew up with a private campsite with no other campers around as well as assisting with location shoots. He also promised another video, showing the behind the scenes production efforts, will be released soon.
Combs said local television stations all plan on doing a report on their video, which is featured on the dealership’s website and is generating some early buzz on YouTube.
The idea for the video goes back to when Hollywood pegged RV Station to be the subject of an RV reality show called “Camper Kings,” slated to be aired by the Animal Planet network. The show was scrubbed in favor of Bret Michaels’ “Rock My RV” program. But producers asked Combs and Ward to shoot some scenes for Michaels’ show.
Ultimately, the two decided they should “tell something of our own, and make our own mark,” Combs told RVBUSINESS.com.
“We want to show what camping and buying an RV is all about from a kid’s perspective. Hopefully people will watch the video and do get their kids outside and off the iPads and videogames,” Combs said. “We’re selling fun so we wanted to show how fun it is to come in and buy an RV.”
RV Station’s full-service dealerships offer fifth-wheels, travel trailers and toy haulers from Keystone RV, Heartland, Forest River and Jayco.