Many RV dealers showcase their units at county fairs, but La Mesa RV has a presence at one of the most unusual festivals in the country: the Albuquerque International Balloon Fiesta, the largest hot air balloon event in the world.
The annual event, launched in 1972, takes place in early to mid-October on a 360-acre field in northern Albuquerque.
“It’s fantastic,” said Stacey Smith, a sales representative from La Mesa RV in Albuquerque. “It’s one of our better months throughout the year. We just have a great time showing off the units that we have.”
La Mesa RV showcased several Class B and C motorhomes, tapping into what Smith described as growing consumer interest in smaller vehicles that enable them travel with greater ease. “I think people are wanting to be more mobile,” he said.
San Diego, Calif.-based La Mesa RV has 10 locations in Arizona, California, Florida and New Mexico. This is the eighth year that La Mesa RV has been the Official RV Dealer to the Albuquerque International Balloon Fiesta. As part of the sponsorship, the La Mesa RV banner is proudly carried aloft on the “Cool Beans” balloon piloted by Barney Watson. During the 2019 Fiesta, La Mesa RV raffled off a chance for one person to soar over Albuquerque in an early morning ride on the Cool Beans balloon.