Two prominent campground industry officials have been appointed to positions with Visit California, the non-profit marketing organization that keeps California top-of-mind as a travel destination.
Gene H. Zanger, a co-owner and operator of the historic Casa de Fruta tourism complex and its 300-space RV Orchard Resort in Hollister, was appointed to the Visit California board last week while Debbie Sipe, executive director of the California Association of RV Parks & Campgrounds, was appointed to Visit California’s Rural Tourism Committee.
According to a press release, Visit California is a not-for-profit, 501(c)(6) corporation formed in 1998 to work jointly with California’s Division of Tourism to implement the annual marketing plan, which promotes California as a travel destination. The 37-member Visit California commission comprises individuals from all 12 regions of California. Members represent five principal industry sectors: accommodations, restaurants and retail, attractions and recreation, transportation and travel services, and the passenger car rental industry.
Sipe will also serve on the California Travel Association’s (CalTravel) Government Relations Committee. CalTravel is California’s only statewide organization representing the “collective” voice of advocacy for travel, tourism and hospitality.
Zanger is well known in the campground industry nationally, having received the industry’s highest honor for an individual: the Stan Martin Memorial Award, which he received in 2010 from the National Association of RV Parks & Campgrounds (ARVC). Sipe oversees the California campground industry’s government affairs and marketing efforts, including Camp-California.com, the statewide travel planning website.