Marcus Sheridan, named a “Speaker You Don’t Want to Miss” by Forbes in 2017, will be a featured workshop presenter at the 2018 RV Dealers Convention/Expo in Las Vegas.
Sheridan, a first-time speaker at the convention, has delivered keynote presentations internationally and is known for his unique ability to excite, engage, and motivate audiences, according to a press release. He has been dubbed a “Web Marketing Guru” by the New York Times and has established one of the most successful digital sales and marketing agencies in the country.
He will host three 60-minute workshops in the sales and fixed operations educational tracks. His RVDA speaker page can be found on the convention website complete with video previews of all three sessions.
During Sheridan’s first session at 9 a.m., on Nov. 8 he will examine the way buyers have changed and exactly what companies must do to, not only align themselves with this shift in buyer patterns but take advantage of the digital age as well. The workshop titled, “The Digital Consumer: How Today’s Buyer Has Changed and What Your Business Must Do About It,” will focus on what types of content and messaging move the sales needle, and how video and visual learning is impacting the buying process and what organizations must do to be seen as a “media” company.
Sheridan’s session, “We Are All Media Companies: 7 Steps to Creating a World-Class Digital Culture Within Your Organization,” is slated for Nov. 9 at 2 p.m. Key takeaways include seven proven steps to turning a traditional organization into a true media powerhouse, understanding the relationship between text/video content and how it impacts the sales process, and learning the step-by-step method of creating a digital culture that involves all departments.
For his third and final workshop Sheridan will present, “Solving the Customer Experience Problem Within the RV Industry: Why Prevention is Our Greatest Cure,” at 3:15 p.m. on Nov. 10. Participants will analyze the state of customer service within the RV industry and discuss how to solve some of their biggest problems – from misaligned sales/customer service departments to faulty factory equipment and even negative online reviews.
The convention is sponsored by the National RV Dealers Association (RVDA), RVDA of Canada, and the Mike Molino RV Learning Center. Each year the Convention Committee focuses on featuring new presenters, like Sheridan and Gabrielle Bosché, to keep the content relevant and fresh for dealers.
The convention will also feature the Solution Center, an expo of the RV industry’s top companies offering products and services to help dealers improve profitability. Companies interested in partnership and sponsorship opportunities and exhibitor information can contact Julie Newhouse at 703-364-5518 or send an e-mail to [email protected]