A corporate road show introduced Western RV Inc. (WRV) dealers to the new 2007 Alpine Coach Limited SE, a seven-floorplan diesel pusher series that incorporates WRV’s proprietary hydraulic SmartBed storage system that debuted in the 2006 model year on the Apex Class A motorhome.
“The SE is our big deal for ’07,” said Burk Morgan, vice president/director of sales for the Yakima, Wash., high-end manufacturer. “We integrated our SmartBed system into a coach at a lower price point.”
As the Alpine Coach Limited SE was being shown Aug. 8-13 to consumers for the first time at a pre-rally in Mockville, S.C., to attendees at the Family Motor Coach Association’s (FMCA) 76th International Convention at Lowe’s Motor Speedway, Charlotte/Concord, N.C., WRV sales reps were visiting Western RV dealerships in the new coach.
The new pusher comes in 34- to 36-foot lengths with up to four slideouts on WRV’s own 33,000-pound GVWR Peak chassis powered by a 400-hp Cummins ISL diesel engine.
Two floorplans – 36 and 40 footers – feature mid-entry doorways to give the coach a wider point of entry through the kitchen rather than from behind the cockpit area.
Morgan reported that going into the fall, privately held WRV’s sales were up compared to last year.
The company, he added, was looking to expand into dealeships in the Southeast, Midwest and Northeast.
“Normally, we don’t try to penetrate those markets,” said Morgan, noting that WRV added a sales rep to expand into those regions. “But we have all the high-producing western markets covered, and we always are looking for additional distribution.”