Fast Company Magazine reported that when Honda tapped independent creative director Morihiro Harano to tell a story about its autonomous driving technology, he focused in on that wanderlust — and how self-driving cars could make it a reality. To develop a series of concept vehicles for the project, Harano collaborated with the London-based industrial design studio Map, whose work he admired — along with the transit-focused ethos of its founders, Jay Osgerby and Edward Barber.
Called the Great Journey, the project centers around a souped-up vehicle that would enable a trip starting in the African Serengeti, winding through the Middle East’s sand dunes, over the Himalayan Mountains, across the Bering strait, and culminating in the Amazonian jungle. It’s essentially the same path of migration some anthropologists believe early humans took.
“My inspiration for this project came from a few things,” Harano says. “My son’s and my love for motorhomes, we built one together from Legos, the tiny house movement, I love architecture, and a road trip in Iceland for a shoot on a very long and wild road. When I learned about Honda’s autonomous driving technology, those four things are came together for me. I thought if we could make a comfortable motorhome with autonomous driving technology, I would love to live my rest of life on the road, moving, traveling, enjoying a very long road trip on this planet, being a kind of new nomad.”