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Winnebago Industries Inc. announced its Circle of Excellence dealerships for 2012.

According to a news release, Winnebago established “the industry’s first dealer excellence program in 1986 in order to recognize select dealers for excellence in customer satisfaction.” This year, 104 dealers were honored with the Circle of Excellence award at the company’s Dealer Days event in Las Vegas, running May 14-16. Dealers were recognized for their excellence in customer satisfaction as it relates to the customers’ sales and service experience.

“Winnebago Industries is pleased to recognize the 104 outstanding dealers that earned this year’s Circle of Excellence award,” said Winnebago Chairman, CEO and President Randy Potts. “These dealers proved that they are the best of the best by providing exceptional customer service. These dealerships provide knowledgeable sales personnel, qualified service technicians and quality warranty and aftermarket service support to customers. Their commitment to providing excellent customer service is why they are deserving of this award.”

Circle of Excellence scoring is determined by rating dealers in four categories:

“¢ A purchase and delivery satisfaction study which is direct customer feedback after the purchase of a motorhome.

“¢ A customer satisfaction study which surveys customers six months after their purchase.

“¢ A sales and marketing assessment that evaluates a dealership’s sales, market share, stocking levels and participation in product training and the Winnebago Itasca Travelers Club (WIT).

“¢ A service/parts assessment that evaluates a dealership’s warranty/parts inventory, service training and certified technicians, and traveling customer care

Since its inception 27 years ago, three dealerships have achieved Circle of Excellence status each year the award has been presented. They are: (the Winnebago Industries’ brands the dealership represents is listed in parentheses.)

“¢ Lazydays, Seffner, Florida (Winnebago)

“¢ McClain’s RV Superstore, Oklahoma City, Oklahoma (Winnebago)

“¢ Pleasureland, Inc., St. Cloud, Minnesota (Winnebago/Itasca)

Following is the complete list of the 2012 Circle of Excellence award winners, including 13 first-time award winners (indicated with an *).

ALASKA: Great Alaskan Holidays, Anchorage (Winnebago/Itasca)

ARKANSAS: Camping World RV Sales, LLC, North Little Rock (Winnebago)*

ARIZONA: Affinity RV Service, Sales & Rentals, Prescott (Winnebago); La Mesa RV, Mesa (Winnebago/Itasca); La Mesa RV Center, Tucson (Winnebago/Itasca)

CALIFORNIA: Camping World RV Sales, Bakersfield (Winnebago); Giant RV, Corona (Winnebago); Giant RV, Montclair (Winnebago)*; La Mesa RV, San Diego (Winnebago/Itasca); La Mesa RV Center, Inc., Dublin (Itasca)*; Pan Pacific RV Centers, French Camp (Winnebago); R. E. Barber Recreation Vehicles, Inc., Ventura (Winnebago); Village RV, Roseville (Itasca)

COLORADO: Camping World RV SuperCenter, Fountain (Winnebago); K & C RV Centers, LLC, Longmont (Winnebago); Transwest Truck Trailer RV, Frederick (Itasca)

CONNECTICUT: Crowley RV Center, Bristol (Winnebago)

DELAWARE: Parkview RV Supercenter, Smyrna (Winnebago)

FLORIDA: Camping World of Fort Myers, Ft. Myers (Winnebago); Camping World RV Sales, Midway (Itasca); Camping World RV Sales, St. Augustine (Itasca)*; Harberson RV-Pasco, LLC, Holiday (Itasca); La Mesa RV Center, Inc., Sanford (Itasca); R.V. World of Nokomis, Nokomis (Winnebago)

GEORGIA: Camping World RV Sales, Oakwood (Winnebago)*; Camping World RV Sales, Pooler (Winnebago)

IDAHO: Camping World RV Sales, Meridian (Winnebago/Itasca)

ILLINOIS: Barrington Motor Sales, Bartlett (Itasca); Camping World of Chicago, Island Lake (Winnebago); Winnebago Motor Homes, Rockford (Winnebago/Itasca)

IOWA: Leach Camper Sales, Inc., Council Bluffs (Winnebago); Lichtsinn Motors, Forest City (Winnebago/Itasca); US Adventure RV, Davenport (Winnebago)

KANSAS: Olathe Ford RV Center, Gardner (Winnebago/Itasca)

MARYLAND: Beckley’s Camping Center, Thurmont (Winnebago); Leo’s Vacation Center Inc., Gambrills (Winnebago)*

MASSACHUSETTS: Diamond R.V. Centre, Inc., Hatfield (Winnebago)

MICHIGAN: General RV Center, Mt. Clemens (Winnebago/Itasca); General RV Center, Wayland (Winnebago/Itasca); General RV Center, Wixom (Winnebago/Itasca)

MINNESOTA: Bullyan RV, Duluth (Winnebago); Pleasureland RV Center – North Metro, Ramsey (Winnebago)

MISSOURI: Reliable RV, Springfield (Itasca); Wheelen R-V Center, Inc., Joplin (Winnebago)

MISSISSIPPI: Reliable RV Center, Biloxi (Winnebago)

MONTANA: Pierce RV’s, Billings (Winnebago)

NEBRASKA: Leach Camper Sales of Lincoln, Inc., Lincoln (Itasca)

NEVADA: Camping World RV Sales, Las Vegas (Itasca)*; Findlay RV, Las Vegas (Winnebago)

NEW HAMPSHIRE: Camping World RV Sales, Chichester (Itasca)

NEW JERSEY: Colonial Itasca, Lakewood (Itasca); Camping World of New Jersey, Lakewood (Winnebago)

NEW MEXICO: Rocky Mountain RV World, Albuquerque (Winnebago)

NEW YORK: Alpin Haus RV, Amsterdam (Winnebago)

NORTH CAROLINA: Camping World RV Sales, Statesville (Itasca)*; Tom Johnson Camping Center, Marion (Winnebago)

OHIO: Dave Arbogast RV and Boat Depot, Troy (Winnebago); General RV Center, North Canton (Winnebago/Itasca); Lewis Auto Sales, Inc., Dayton (Itasca); Shafer’s Truck and RV Sales, Delta (Itasca)

OKLAHOMA: Dean’s RV Superstore, Inc., Tulsa (Winnebago)

OREGON: All Seasons RV & Marine, Bend (Winnebago); Guaranty RV Centers, Junction City (Itasca); Olinger Travel Homes, Hillsboro (Winnebago/Itasca); Roberson RV Center, Inc., Salem (Winnebago); The RV Corral, Eugene (Winnebago)

PENNSYLVANIA: Fretz RV, Souderton (Itasca); Grumbine’s RV, Harrisburg (Itasca); Media Camping Center, Inc., Fairless Hills (Winnebago); Ray Wakley, Inc., North East (Winnebago); Tom Schaeffer’s RV Super Store, Shoemakersville (Winnebago)

RHODE ISLAND: Flagg RV Rhode Island, North Smithfield (Itasca)

SOUTH CAROLINA: Camping World RV Sales, Myrtle Beach (Itasca)*; Camping World RV Sales of Charleston, North Charleston (Winnebago)*

SOUTH DAKOTA: Spader RV, Sioux Falls (Winnebago)*

TENNESSEE: Buddy Gregg Motor Homes, Knoxville (Itasca); Chilhowee Trailer Sales, Inc., Louisville (Winnebago)

TEXAS: Billy Sims Trailer Town – Lubbock, Lubbock (Winnebago); Camping World RV Sales, Anthony (Itasca)*; Crestview RV Center, Buda (Winnebago); Jack Sisemore Traveland, Amarillo (Winnebago); McClain’s RV Superstore, Fort Worth (Itasca); McClain’s RV Superstore, Lake Dallas (Winnebago); Ronnie Bock’s Kerrville RV, Kerrville (Winnebago)

UTAH: Blaine Jensen RV, Kaysville (Itasca)*; Motor Sportsland, Salt Lake City (Winnebago)

VIRGINIA: McGeorge’s Rolling Hills RV, Ashland (Winnebago); Reines RV Center, Inc., Manassas (Winnebago)

WASHINGTON: Poulsbo RV, Kent (Winnebago); R ‘N’ R RV Center, Liberty Lake (Winnebago); Roy Robinson Motorhomes, Marysville(Winnebago/Itasca); Uhlmann RV, Chehalis (Winnebago)

WISCONSIN: Horn’s Sales & Service, Sheboygan (Winnebago)

CANADA

ALBERTA: Carefree Coach & RV, Ltd., Edmonton (Winnebago); Fraserway RV Limited Partnership, Airdrie (Itasca)

BRITISH COLUMBIA: Fraserway RV Limited Partnership, Abbotsford (Winnebago); Okanagan Travel Land, Summerland (Winnebago); Triangle RV Centre, Ltd., Sidney (Itasca); Voyager RV Centre Ltd., Winfield (Itasca)

ONTARIO: Forest City Motor Homes, Ltd., Thorndale (Itasca)

QUEBEC: VR Emond, St-Nicolas (Itasca)