When news from the world of recreational vehicles hits, it is usually about some incredible custom job with a gold-trimmed hot tub, on-board parking for matching Harleys, and a multi-million-dollar price tag.
According to a report by BBC, the recent news out of Forest City, Iowa, was heartwarming by comparison: Winnebago, that august manufacturer of homes on wheels, is reissuing an updated version of the Brave, one of its most popular models from the 1970s. Sister brand Itasca is releasing the similarly styled Tribute model.
“This is the most exciting product launch I’ve ever been involved with,” says Randy Potts, Winnebago’s chairman and chief executive. “With ‘Throwback Thursdays’ all the rage, this is a perfect time to launch the new Brave and Tribute.”
His timing is right on. Hollywood is lately into something called “nostalgia mining”. When Michael Bay ruins your childhood memories with his Transformers movies, he is simultaneously tugging at your wallet and your heartstrings.
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