These aren’t your grandparents’ RVs.

The Des Moines Tribune reported that Iowa-based Winnebago Industries recently rolled out a trio of new motorhome models aimed at shaking up the camping industry. 

The new RVs, which range from value-minded to high-end luxury products, represent a bold departure from the norm for the brand. But they’re not necessarily unexpected, given CEO Michael Happe’s motivation to update the storied brand to better compete within the industry and to recruit new consumers to RVs, which traditionally have appealed primarily to audiences 55 and above. 

Already, orders are backing up for some of the new models, said Ron Lichtsinn, owner of Lichtsinn RV, Forest City’s Winnebago dealer. Demand has been particularly strong for Winnebago’s new four-wheel drive motorhome, called the Revel. It’s designed for campers who want to get off the main drags and experience nature up close. 

“We just can’t get our hands on enough of these,” Lichtsinn said. “It’s not going to be a model that every dealer wants to carry because they’re not going to understand the activities that these will be used for. But it’s such a unique model that can be used for so many different things.”

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