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Winnebago Industries Inc. Chairman and CEO Bruce Hertzke painted an optimistic future for the nation’s leading motorized RV manufacturer during its Dealers Days recently in Las Vegas.
Hertzke reported that net revenue of $825.3 million for the first 39 weeks of the fiscal year – a $20 million increase over 2003 – was a record. As of May, the Forest City, Iowa-based company had also garnered an industry-leading 19.1% of the combined Class A and Class C motorhome market.
“From a retail perspective, things appear to be on a steady course,” Hertzke said. “Interest rates remain very competitive and major economic indicators are trending upward. We continue to see our core audience grow and the popularity of motorhomes is definitely on the rise.”
Hertzke said surveys have found that customer satisfaction with Winnebago products and service increased 3 1/2% compared to 2003, registering more than 87%.
“This is not simply a one-year trend,” he said at the meeting July 25-28 at Paris Resort and Casino in Las Vegas. Around 980 people representing 228 dealerships attended, setting an all-time high.
“When compared to historical data, we also see a long-term improvement trend. While we are happy with these trends, we will not stray from our goal of continual product improvement.”
At the meeting, dealers had the opportunity to see Winnebago’s new low-profile Winnebago Aspect and Itasca Cambria minimotorhomes and the all-new Winnebago Voyage Class A gasoline motorhome.
In diesel-pusher products, an arena in which Winnebago is making major inroads, two new quad-slide floorplans were added to the Winnebago Vectra and Itasca Horizon lines.
Also during the gathering, Winnebago presented 196 of its dealers who achieved a high level of customer satisfaction with the Winnebago Circle of Excellence.